Gagan Srinivas, known by his Instagram name Dr.Bro, is a famous Influencer and Youtuber who travels around the nooks and corners of the world, exploring
cultures, meeting localities, and delving into their narratives in the regional language – Kannada. In collaboration with Ullas Agarbathi, he decided to venture into the unknown stories of the great Indian epic through his series “Ramayana”. The series involved Dr. Bro traversing the path of Lord Rama during his exile, starting from Ayodhya all the way to Srilanka and back to Ayodhya. We mobilized an amazing research team with Dr. Bro to explore each location in-depth and documented the journey in Dr.Bro’s style

Dr.Bro had given the audience an immersive spiritual experience that captured the essence of Ramayana in all it’s glory. A journey depicted so well that it instilled a sense of spirituality and devotion in every devotee, garnering much attention up to the day of inauguration. As the nation waited eagerly to witness the historic moment, Ullas Agarbathi published an innovative and intricate artwork as the full front page french window ad on the most subscribed regional language newspaper “Vijaya Karnataka”. The artwork had a beautiful depiction of the canonical events that happen in Ramayana in the borders a along with a huge India map showing the path of Lord Rama during his exile along with a QR code to watch the video series. 2.5 crore prints of the newspaper, and it had become the talk of the town with the ad, admired, cut, and saved

Moment marketing at its best – This campaign perfectly captured the attention of the target audience, making use of the most talked about devotional event in India and riding perfectly on its wave.