To create a sizzling brand awareness campaign for their ready-to-eat Rasam pastes. Their mission is to make every ‘busy-beet IT employee and PG dweller exclaim, “OLLE IDEA!” to Indira’s smart invention! Our approach involved leveraging the influence of a renowned social media figure — Vickypedia, whose recent ‘Naanu Nandini’ song had gone viral, resonating with audiences across Karnataka.

Drawing inspiration from one line in Vickypedia’s song, where Nandini sulks about a bad food experience in her PC, we crafted a witty ad. The storyline unfolds as Nandini puts a humorous case against Vickypedia, claiming that she indeed enjoys the best food using Indira’s Rasam, the secret behind her authentic and homely taste.