Senior Business Development Manager (Creative/Advertising Agency)

About the role:

We are seeking a highly strategic and results-oriented Business Development Manager to lead our business growth initiatives. The ideal candidate will have extensive experience in digital marketing and advertising, with a proven track record of driving revenue, building high-value client relationships, and identifying new market opportunities.

This role requires a leader who can combine strategic thinking with hands-on execution to influence business decisions and shape long-term growth.

Key Responsibilities

Market & Competitive Analysis

• Lead in-depth analysis of current and prospective clients, as well as competitors, to develop actionable digital strategies.

• Evaluate past campaigns to identify improvement opportunities, competitive gaps, and emerging trends.

• Provide insights and recommendations to guide strategic decision-making at the executive level.

Lead Generation & Relationship Management

• Drive high-value lead generation initiatives and manage a portfolio of key accounts.
• Build and maintain strong, long-term relationships with senior stakeholders at client organizations.

• Develop and oversee a comprehensive sales strategy including direct outreach, networking, and strategic partnerships.

Networking & Industry Engagement

• Represent the company at industry conferences, events, and trade shows to strengthen visibility and credibility.

• Cultivate strategic partnerships and alliances to expand market reach.

New Business Opportunities

• Identify, evaluate, and prioritize opportunities for business growth and expansion.
• Lead initiatives to penetrate new markets and client segments, aligning with organizational objectives.

• Drive the development and execution of business strategies to maximize revenue and market share.

Client Pitching & Proposal Development

• Oversee the creation of customized proposals, presentations, and pitch decks for high-value clients.

• Collaborate with internal teams (Creative, Video, Media Buying, Integrated Solutions) to ensure client-specific strategies are executed effectively.

Client Needs Assessment

• Lead in understanding client business objectives, industry challenges, and digital strategy requirements.

• Advise clients on innovative solutions based on social advertising trends, market insights, and competitive positioning.

Project Estimation & Coordination

• Ensure accurate project estimation, budgeting, and timeline management for client engagements.

• Work closely with legal and operations teams to ensure smooth onboarding and contractual compliance.

Skills & Qualifications

• Minimum 7+ years of experience in business development, sales, or client management within digital marketing or advertising, preferably in a senior or leadership capacity.

• Proven track record of managing and closing high-value accounts and driving business growth.

• Excellent communication, presentation, and negotiation skills, with the ability to influence senior stakeholders.

• Strong strategic thinking, analytical skills, and market awareness.
• Ability to lead cross-functional teams, manage multiple stakeholders, and thrive in a fast-paced, dynamic environment.

Why Join Us?

• Lead business growth initiatives and shape the company’s strategic direction.
• Collaborate with a high-performing, creative, and innovative team.
• Gain exposure to high-impact digital campaigns across multiple industries.
• Significant career advancement opportunities and leadership growth within the organization.