AR Application & CGI Product Video
Amrut Distilleries, India’s whisky trailblazers, turned 75. To celebrate, they launched ‘EXPEDITION‘, a 15-year-old masterpiece, a collector’s dream with only 75 bottles. But this wasn’t just whisky, it was a tribute to Indian heritage of whiskey and a nod to the ‘Father of Indian Single Malt, Neelkanta Rao Jagdale (NRJ). They needed a digital experience that matched the exclusivity.
75 Years of Whisky Royalty, One Expedition!
Brewing the CG Masterpiece!
Amrut wanted to capture the soul of ‘Expedition‘, its rare aging process, its luxurious presentation, its timeless experience in every sip, through a flawless video. They needed a CG render that would not just show, but embody, the elite exclusivity. We had to make the digital feel as luxurious as the real, on any device.
Client:
Amrut Distilleries
Handover:
Feb 25, 2025
Services:
AR App & CGI Product Video
Product:
It was a 'Barrel' of fun, bringing the CG 'on the rocks'!
To create a CGI experience that mirrored Expedition’s opulence. Every detail, the casks, the bottle, the rich color, the luxury box, the glasses, even the silver peg measure had to be flawless and close to real. We aimed to deliver an immersive, high-fidelity experience, accessible to all, reflecting 75 years of Amrut’s heritage.
We meticulously modeled every component in CG, ensuring each element resonated with Amrut’s legacy and making it look breathtaking on every screen, regardless of OS. After intensive brainstorming and tech-wrangling, we achieved a seamless, luxurious CG experience.
Here’s raising a digital toast to Amrut's ‘Expedition’!
The CG render of ‘Expedition‘ wasn’t just a visual but a digital celebration of luxury. It perfectly captured the essence of Amrut’s 75th anniversary release. The project resonated with whisky connoisseurs and Amrut loyalists, elevating the launch’s exclusivity. We delivered a digital experience as rare and refined as the ‘Expedition‘ itself. Cheers to Amrut and the art of CG luxury!
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