Amrut's Rum Revolution: From Sugarcane to Screen with AR Magic!
Amrut Distilleries? Think award-winning single malts, most influential homegrown liquor brands, and a reputation that’s shaken up the global spirits scene. But they weren’t done! Enter: Bella Rum, the world’s first 100% jaggery-distilled rum, a tribute to India’s ancient spirit craft. They needed a launch that wouldn’t just be heard, but experienced
The Challenge: Going beyond the bottle to craft an experience unlike any other!
Amrut wanted to ditch the traditional invite and dive headfirst into the future. Their mission? To give customers an ‘unseen’ glimpse into Bella Rum’s journey, from sugarcane fields to the bottle, using cutting-edge AR. No boring brochures, just pure, interactive magic. They wanted a launch that was the talk of the town, across all devices, with no hiccups
Our Mission: AR alchemy for THE ‘Bella Rum’!
Our objective? To create an AR experience that was as smooth as Amrut’s rum. We crafted a seamless, interactive journey, showcasing Bella’s creation, from farm to bottle. Using CG models and AR wizardry, we turned a simple QR code scan into a captivating, educational adventure. Transparency? Check. Engagement? Double-check
The magic behind the rum: CG & AR Fusion!
We dove deep into the world of 3D modeling, creating CG representations of every step of Bella’s production. Then, we wove in AR technology, animating these models to bring the process to life. The challenge? Making it work flawlessly on every device, regardless of OS. After countless hours of brainstorming and tech-tinkering, we nailed it
The Result: A rum launch that ‘Fizzed’!
Amrut’s Bella Rum launch wasn’t just a success, it was an AR sensation! Customers were blown away by the interactive experience, gaining a newfound appreciation for Bella Rum’s craftsmanship. The launch became the ‘talk of the town’, generating buzz and excitement. We didn’t just launch a rum, we launched a revolution in customer engagement. Cheers to Amrut and the future of AR experiences!
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