Malleshwara is the heart of Old Bengaluru that evokes memories and bygone stories tinted in nostalgia with Shri Sagar CTR being one of its oldest. The intent of our campaign was to take the Bangalore natives back to simpler times, making them relive the good old days of Malleshwara once again.

We went down the memory lane, but up the marketing game by running a short video series campaign called “Malleshwara Days”. Themed in vintage, Mayuri Nataraja, an artist from the Kannada Industry, strolled through the streets Of Malleshwara in Premier Padmini starting from Shri Sagar CTR, moving on to old, popular, and classic places of the town. We released the reels in bits connecting the people back to the emotions and good old days of Malleshwara and guess what?
The internet soaked in nostalgia.