When bengaluru buses took the WhiteGold route
WhiteGold is South India’s top gold-bullion-buying company with more than 50 branches around Karnataka and Kerala. From acquiring the most innovative tamper-proof German technology for accurate valuation to delivering an instant payment for gold within 30 minutes, WhiteGold has rewritten the plight of people and transformed their lives forever.
Client:
White Gold
Handover:
Jan 20, 2025
Services:
Bus Wrap Design
The Objective
WhiteGold had already made a profound mark in the digital world for it’s A-class services offered to people. The ILU’s (integrated logo units) of prime-time TV shows in Zee Kannada had turned heads and grabbed the attention of the desired audience. Meanwhile, the social media platforms were buzzing with zeal and zest for the fandom that Bengaluru Football Club and Bengaluru Bulls claimed and WhiteGold had been their chosen “Official Gold-Buying Partner.”
It was time to infiltrate the real world with the big name and diversify our audience!
The Solution
BENGALURU’S BEAUTY EMBRACED THROUGH IT’S BUSES
WhiteGold has had the privilege and golden opportunity of acquiring 1000 buses to publicise its service and earnest vision to Bengaluru.
And how did we do that?
What better way than embracing Bengaluru’s beauty through it’s own buses that run through it’s very nook and corners, moving people with it’s timeless spirit. Thereby, began the venture of celebrating the essence of the most-loved city on it’s buses. From the powerhouse Vidhana Soudha, traditional dance form Yakshagana, mighty Kittur Chenamma, majestic lighthouse, nostalgic Kannada music, and legendary teams like BFC and BB, to the heroic Kempegowda that governed Vijayanagara Empire, the buses were tainted with historic elements that shaped Bengaluru in all it’s glory.
THE NEXT STOP?
The bus had reached it’s desired destination. Tons of appreciation and million impressions on the road. Word of mouth had spread like wildfire and the brand recall had effectively penetrated through the public.
What followed?
An increased footfall to WhiteGold stores in and around Bengaluru with the brand thriving like never before.
View related projects
Contact info
2nd Floor, Louis OMJ, 66, New BEL Rd, near Mayuri circle, AG’s Layout, Bengaluru, Karnataka 560054
Subscribe newsletter
© 2025 Unico Graphix Private Limited, All Rights Reserved